Cash App
For Holiday Campaign 2022, I was asked to animate frames that would wrap a teaser video for CashApps holiday giveaway campaign. The celeb cameos include Lindsey, Leslie and Lance… idk about you but after the great Halloween scavenger hunt of 2022, I’m on my toes for the next hint!
The brief was to make each scene a “theater” so I pitched a drive-in theater, a gilded historic theater and a home theater (iPad in bed lol) After modeling all my assets, animating them each and perfecting he loop for timing- I popped them in After Effects to add the celebs, a lil’ bit of post editing, retiming and adding captions. Overall, love the way these came out but I did not win $150,000. : (
Lindsey, if you’re reading this- I love you!!
Cash Card Haunted House
Halloween 2021, we wanted to highlight Cash Apps latest spooky season offering: a limited edition glow in the dark Visa card, by taking viewers through a haunted house lit only by the light of the gleaming card. I followed a provided storyboard and worked with an illustrator to stick to their signature Cash App style while but added my fave “ps2 era video game” treatment. Which room would you stay in?
This post was SUCH a hit— any time I need a lil ego boost I go back and look at the comments lol. Thanks Cash App and my adoring Cash App fans!
CASH Carnival of Eyes
Halloween 2022 Cash App came to me with a theme: The Carnival of Eyes. The brief was for a carnival ride which included just a moodboard and color pallet so I had full control over the story. >: )
I imagined those rickety rail rides at the state fair that really only go around in a circle. In this one, the rider is being lured into this creepy eye monster lair with the promise of riches and just when the $ seems close enough to reach they fall into a pit and are smothered to their demise! Maybe I have a future in theme park attraction design?
Behind the Scenes:
Above is what the work looks like 90% of the time. On the left is an aerial view of my scene. If you look closely, the track you ride is shaped like a money sign hehe. Spooky!
(㇏(•̀ᵥᵥ•́)ノ)
CASH CARNIVAL GAME
Step right up, spin the wheel and win a prize! In this game we ask social channels to screenshot the ever-spinning wheel to win a prize. The goal is to land on the flashing Cash Jackpot but you’d be surprised how many leave with a big toe. All animation was done in Cinema 4D with a little bit o’ post in After Effects. The illustrations were hand drawn by me in Procreate and UV’d onto the wheel.
Good luck!
Later on, Cash App threw a Halloween costume contest and someone actually DRESSED as my WHEEL design lmao- Amazing !!! They won the “Biggest” costume category. Congratulations !! :’ )