GENEVA
March 2021, I joined Geneva as their in-house Motion Designer. I was tasked with developing the Geneva World 3D style. I had a lot of fun translating their existing brand into 3D and making these bright, cheerful moments! Below are some projects that made the cut. You can see them on the app or on Geneva’s Instagram.
As the first thing you see when you sign up, we wanted you to immediately feel at home in a cozy space. Geneva’s existing brand was already bright and colorful— using fun sticker motifs and soft fonts and friendly language. Translating their “breath of fresh air” style into 3D was a no-brainer!
New Feature Illustrations
These two illustrations were for new feature announcements! The left was to describe the “gates” feature of the app where your home could have many different barriers of entry e.g age, location, and passwords. The right is for the launch of drag-and-drop media on the desktop app.
Giphy Stickers
A quick little project for Geneva’s Instagram. Search “Geneva” on the gify window and you can use them too!
Social Content
Existing Geneva communities that were chosen to participate in the “Geneva Leaders” program each got a cute announcement animation to post on their social pages.
I also made a few quick things for the actual Geneva IG page. Some instructional videos that teach you how to use features and some “vibe” posts that set the brand mood– such as these shapeshifting clouds.
Mascot Design
My final project was to dream up some friends to populate Geneva world. While this project was cut short, I had a lot of fun exploring these shapes, items and faces. Thanks for the opportunity to work on such a cute brand, Geneva. It was all a blast!
